Bean Bean Club Coffee Roaster | 品牌重塑項目 Rebranding Project
Brand | Bean Bean Club
Year | 2022
Scope of Work|
Packaging Design
Character Illustration
Visual Identity Modification (Logo, Font, etc.)
Brand Overview |
Bean Bean Club is a Hong Kong based coffee roaster brand specializes in the finest house-roasted coffee beans and the freshest drip bag coffee.
Logo Design Concept |
The brand name “Bean Bean” is originated from the nickname of owner’s dearest daughter. Symbolizing the unwavering love and dedication as parents, the brand features a series of illustration of a bean-like character who visualizes the pure happiness in an everlasting childhood. Kids doodle font is perfectly suited to emphasize and complement with the child-like art style of drawing on the brand’s visual identity. The overall childlike expression elevates the feeling of unrestrained happiness that lightens the mood in our complicated daily lives.
